Monday, September 15, 2008
Kind of Funny, Kind of Sad
We are selling a lifestyle here, not a printer.
Clean, happy life. Connected. To a wireless printer (if the IT guy set it up right) but are we connected in real life?
This is dad and daughter, she is clearly too young to be a girlfriend. They are hanging out. Super edited clean house, white on white on white on.....who let him in with the shoes! Oh, ok, they are his inside kicks. And he owns the place. No prob.
So we can assume this is dad's house, maybe the parents are divorced, mom lives elsewhere in a hovel with stained carpets and no wireless printers. Or, mom is simply out of the photograph, in the kitchen preparing a nutritious meal for the clean team.
How are these two people relating to each other? Are they? She is smiling, maybe at some witty Facebook comment, he is smiling, but his eyes are not on her. He is online too. A golf crony just made a jab at his handicap. Or the hottie from last weekend just suggested something fun but furtive.
They just happen to be in the same room. Like at Starbucks. Maybe they don't even know each other. Yeah, that's it. They are related but don't know each other.