Thursday, April 30, 2009
Check Out Check In
Welcome COCI, a new feature on my blog, as I travel and enter countless hotel lobbies.
This area of first impression is becoming more distinct than ever. A grand entrance. A sweeping view. An embodiment of the style/vibe of the place, as it tries to distinguish itself from all the other lodging options. Elegant. Old world. Hipper than the others. Lobbies mesh a variety of elements to create impact. Soaring ceiling. Dazzling lighting. Groovy bars and gathering nooks. Signature scented candles.
In fact, this is now a subject of study, complete with it's own unique measurement system to evaluate specific atmospheric elements.
Witness New York's Hudson. Working with a non-discript red brick residential building, designer Philippe Starck created, not a room, but an experience. The scale and flowing foreigners gives it an airport feel. But tongue in cheek.
"The surreal design of the medium lobby has a unique mix of avant-garde. It's filled with brick masonry, dark wood, a 45 ft carved oak desk with a huge hologram lit classical chandelier and a tangle of vines fronting a 30-ft high vine-fronted glass roof. Nearby, French doors lead to a wonderful terrace beckoning with plantings, oversized furniture, and tongue-in-cheek sculpture and a bar (in season). The hotel's decor is captivating with it's color infused escalator."