NYTimes,the new IPhone is just one of the new organization tools that women are embracing.
"In the last year the number of American women using smartphones more than doubled to 10.4 million, growing at a faster pace than among men, according to Nielsen Mobile, which tracks wireless trends."
The price continues to drop, the functionality rises, why not?
"Smartphones are cheaper now — as little as $99 for the petite BlackBerry Pearl — and are better designed. Women have been using them for years in business, of course, but many are finding that the phones can also help manage their families’ hectic schedules and keep them in touch with friends.
'You are not seen as a geek anymore if you have a smartphone,” said Carolina Milanesi, research director at Gartner Group, a research firm. “Women, including wives and mothers, need to keep track of their busy lives, too.”